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L’Oreal Appoints Global President of Luxe US Brands

Cheryl Vitali fills the newly-created position.

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By: Charlie Sternberg

Associate Editor

After 10 years as the global president of Kiehl’s, Cheryl Vitali has been appointed to the newly created position of global president of L’Oréal’s portfolio of American luxury brands – Urban Decay, It Cosmetics, Clarisonic and Kiehl’s.   Under Vitali’s leadership, Kiehl’s evolved from a small, indie skincare brand in the US to a larger global brand, where it now ranks among the top five across key markets including Asia, Europe and North America, according to the company.   “Cheryl’s legacy on K...

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